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There are many tools available!

There are many tools available to businesses in order to find new customers and to establish a lasting relationship with them, for example:
• Search Engine Optimization (SEO);
• E-mailng Marketing;
• Web Design;
• Create a discussion forums;
• Social Networking.
• A database containing the answers to the most frequently asked by users questions (FAQ);
• An e-mail address to turn to;
• Information services also provided on other tools (like SMS to be sent to their mobile phone, or using WAP technology)
• Ticket online to use to report problems or to the request for assistance;
• Tracking of all internal communications "from" and "to" the customer;
• Estimates and Invoices addressed to the customer;
• History of the payments made by the customer;
• Analysis of navigation, for profiled users, with the help of web analyzer;

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Search Engine Optimization

(SEO)

SEO is the process of improving the visibility of a website on organic search engine result pages (SERPs), by incorporating search engine friendly elements into a website.


A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant,
keywords which the on-page optimization will be designed to make prominent for search engine algorithms.

Search engine optimization is broken down into two basic areas: on-page, and off-page optimization.

On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images.

Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

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